Project Background:
- The Japanese Garden creates a peaceful and classy Japanese garden system for the homeowner’s living space with valuable trees that are many years old and bear the mark of time and Japanese art such as La Han Pine, Black Pine, Red Pine. The target customers are the elite, possessing millions of dollars in assets and having high aesthetic taste.
- The overall communication strategy for the Japanese Garden brand will focus on expressing the artistic and feng shui values along with the legendary marks of time of the plants as historical witnesses of Japan to attract the attention of potential customers of the Vietnamese elite.
Media audience:
- The super rich own millions of dollars in assets.
Solution:
Elevating the Japanese Garden brand with TVH. Positioned as the number 1 provider of Japanese garden system setup with La Han Pine and Black Pine in Vietnam, 360i agency provides in-depth consulting solutions & comprehensive implementation of activities:
- Brand communication content strategy from general to detailed on multiple platforms: Facebook Fanpage, Tiktok, Youtube
- In-depth media strategy brings the experience of feeling the Japanese garden system to the highest level, reaching the need to elevate the living space of the super-rich to the ultimate level.
- In-depth SEO of keywords to Top 5 with a competitive keyword system with competitors in the same industry and creating big conversions in the industry
- PR & Event
- Multi-platform advertising strategy (Digital Performance Marketing) to create brand coverage
Result:
- Video campaign promoting 800-year-old La Han pine tree reaches 1 million views
- GDN advertising campaign to top 1 for search conversion keywords in the following provinces and cities: Hanoi, Bac Ninh, Quang Ninh, Hai Phong, Nam Dinh, Hai Duong, Vinh Phuc, Ninh Binh, Thanh Hoa, Phu Tho, Hai Duong
- The average brand achieved 2.4K monthly social platform channel growth
Understanding:
Khang Minh Group is a pioneer in the field of manufacturing and supplying Phong Thuy Quartz stone, with the goal of upgrading, becoming a leading brand in the industry and increasing revenue by 30% for online channels during peak months. However, to achieve this, without a specific communication plan on digital channels, Khang Minh also needs to build a content line to educate customers about this completely new product on the market.
Accordingly, to achieve this, Khang Minh needs to build a DNA standard, reposition the brand to create understanding and trust of consumers for the product. Build a methodical communication plan, multi-channel content lines aimed at educating potential customers and a separate Performance Ads system for each.
Solution:
- Build and orient the use of the mascot “Than Dong Phong Thuy” exclusively for Khang Minh Group, helping to increase recognition and create a distinct brand highlight.
- Plan and implement a systematic website SEO system to bring the main keywords to the top 3 on Search Engine within a period of 3 – 6 months.
- Rebuild the sales system, take care of customers online on suitable online channels.
SEO WEBSITE CAMPAIGN
- Research, analyze market overview, competitors, competitive keywords,…
- Build SEO plan and roadmap with strategic key set & commitment to reach Top in 6 months, with total budget of 1,800,000,000 VND.
- Provide optimal onpage and offpage SEO strategies. Audit and ensure website performance.
- Restructure the website to be more in line with the trend.
- Plan a separate Content branding route for Khang Minh.
RESULT
- There are 36 keys in the Top 5 (accounting for 50%), and 10 keys in the Top 1 (accounting for 17%), mainly main keywords. The other keys are in the Top 30, Top 10 or higher.
OVERALL BRAND IDENTITY COMMUNICATION STRATEGY IN VIETNAMESE MARKET
SOLUTION
To ensure brand identity consistency and position the brand in the high-end segment, TVH has consulted on a comprehensive solution with:
- Design standard brand identity
- Website design in modern, convenient and SEO optimized direction
- TVC production to introduce products
- In-depth brand content strategy on social platforms
- Digital performance ads strategy for brand coverage
- OOH Billboard
- In-depth advertising strategy on social platforms
Result:
Häfele Vietnam brand has affirmed its position in the Vietnamese market with high-end product identification and positioning standards from Europe.
COMMUNICATION CAMPAIGN
RAISE AWARENESS OF THE “GENERAL CHECKUP” SERVICE PACKAGE
PROJECT BACKGROUND:
The comprehensive communication project for Gia An Hospital was implemented in the context of increasing demand for high-quality healthcare in private hospitals. Gia An Hospital, with modern equipment and a team of experienced doctors, aims to provide quality and comprehensive medical services to the people. The campaign’s goal is to enhance brand awareness, build trust among patients and affirm Gia An’s position as a leading hospital in the field of healthcare. The communication solution focuses on promoting specialized medical services, combined with online and offline health consultation programs.
TARGET AUDIENCE:
Vietnamese people
SOLUTION
- In-depth content production strategy on social channels: Facebook, Youtube, Tiktok.
- TVC production introducing “General examination” service
- Billboard
- In-depth SEO strategy to get to the top 1 of Google
- Event & Press PR
- KOC, KOL PR & Affliate marketing
RESULT
- Increase 30% revenue from general health check-up packages.
- Number of registered customers increased from 500 to 750/month.
- 40% increase in website traffic, with 25% online registrations.
- Online advertising achieved a 5% conversion rate, resulting in 200 signups.
- Fanpage increased 15% followers and 50% interaction with related posts.
TVC INTRODUCING GENERAL CHECKUP PACKAGE
Project Background:
- Misa provides advanced financial and business management software solutions, helping businesses optimize operations and improve performance. With modern technology and an intuitive interface, Misa meets the needs of businesses of all sizes, especially corporations and companies looking for a smart, professional management system. The target customers are business leaders, large brand owners and those with strategic vision in financial management.
- The overall communication strategy for the Misa brand will focus on demonstrating the value of advanced technology, the ability to optimize financial and business management, along with stability and sustainable development over time. By emphasizing the prestige, efficiency and innovation of the software, Misa aims to attract the attention of Vietnamese entrepreneurs, leaders and business owners – those who seek modern technology solutions to improve business management and development.
Media audience:
- Entrepreneurs and business owners
- Finance and accounting manager
- Large corporations and companies
- Administrative, educational, medical organizations
- Startup & Investor Community
Solution:
Elevating the Misa brand with TVH. Positioned as the leading provider of financial management and accounting software solutions in Vietnam, TVH 360i Agency provides in-depth consulting services and comprehensive implementation of activities:
- Communication strategy & brand positioning – Helps Misa affirm its leading position in the field of business management software.
- Overall SEO & Digital Marketing – Increase brand awareness and reach the right potential customers via Google, Facebook.
- PR & In-depth Content – Build brand reputation through articles in financial and business newspapers, along with a professional content marketing system.
- Performance Marketing Consulting & Implementation – Optimize conversion with effective advertising campaigns.
Project Background:
- Tan Phat Air Conditioner specializes in providing high-quality air conditioning products, meeting customers’ needs for comfort and efficiency in cooling space. With a team of experienced staff, we are committed to bringing you energy-saving, durable and stable air conditioning products. Come to Tan Phat Air Conditioner to experience excellent service and a cool, comfortable living space all year round.
- Tan Phat Air Conditioner’s communication strategy will focus on promoting high-quality air conditioner product lines, from household to industrial and large-sized, with the advantages of energy saving and optimal performance. The brand emphasizes convenience, durability and advanced technology, aiming to attract elite customers who demand quality products and long-term efficiency.
Media audience:
- Tan Phat Air Conditioner’s target audience is elite customers, including high-end households, business owners, organizations, and large industrial projects. They are interested in quality products, energy savings, and superior performance to improve their living and working spaces.
Solution:
Elevating the Tan Phat Air Conditioner brand with TVH. Positioned as the leading provider of total air conditioning solutions for families, businesses and large projects in Vietnam, 360i Agency provides in-depth consulting services and comprehensive implementation of activities:
- Social Media Marketing: Create engaging content on Facebook, TikTok, YouTube, Zalo… about user manuals, product reviews, and promotions.
- Professional Website & SEO: Optimize your website with in-depth content about products, technology, and energy saving benefits.
- PR & Event
- Google Ads & Facebook Ads: Target potential customers with optimized advertising campaigns by segment (home, business, industry).
Result:
- Increase brand awareness: Website & SEO help brands appear on top of Google search results when customers search for air conditioning products.
- Increase sales & expand customer base
- Strengthen reputation & trust from customers
- Building sustainable competitive advantage
