MARKETING & COMMUNICATIONS
Building and developing a brand properly and systematically will help businesses become professional, reputable and sustainable in the market. Let 360i Agency accompany and develop your business.
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What is rebranding?
Repositioning helps a business reposition its brand in the marketplace, relative to competitors, and in the minds of customers. Deciding when and how to do it is a key decision in repositioning.
Rebranding helps
Identify market trends
Businesses will easily identify special advantages and grasp the latest trends in the market to develop appropriate strategies.
Create a strong position for the brand
Businesses will always have a stable number of customers who are ready to experience their products and services.
Increase customer trust
Therefore, a well-positioned business will gain trust from customers. From there, the business will have a stable number of loyal customers.
3 important elements of positioning
Help businesses clearly define the path to brand building and strategies leading to success:
- Highlight your business’s differences from competitors. Ensure uniqueness, distinction & protectability.
- Delivering value: Brand positioning must address the value the product delivers to customers, including both rational and emotional values.
- Express your company’s character: Express your core values, and match the image you want to project.
3 Stages of Defining a Positioning
Who is the target customer?
Depict and create a complete portrait of the business’s target customer group
Determine Product Value
What is your product? The product’s rational and emotional value – these are questions that businesses need to answer.
Identify the difference
Find a unique benefit that differentiates your brand from other products on the market.
Identify 'Reasons to Believe'
Why should customers trust us? How can your business demonstrate that?
Synthesize into Brand Positioning
The final step is to synthesize all the above elements to create a perfect brand positioning strategy.
Benefits of 360i Agency brand repositioning consulting services
Understand the market
Helps businesses gain deeper understanding of their target market and competitor brand positioning
Understand capacity
Help businesses evaluate the current capacity of the brand
Develop strengths
Leverage brand strengths and differentiate from competitors
Successful repositioning
Any difficulties that businesses encounter in the process of applying practical brand building will be fully consulted and supported by 360i Agency.
Easy and effective
With the help of 360i Agency, which has experience supporting 6000+ projects, businesses can easily deploy repositioning campaigns and control their effectiveness.
Building brand positioning is building a successful strategy!
Brand positioning is the golden key that any business, large or small, is interested in.
Brand positioning at
360i Agency
At 360i Agency, we apply a close, scientific implementation and cooperation process to ensure project success.
Step
1
Research and analysis
At this step, 360i Agency will conduct a survey and evaluate the current brand status of the project to identify brand issues and goals, thereby serving as a basis for research direction.
Step
2
Strategic proposal
Using the results of the research phase, in this phase 360i Agency will propose a brand repositioning strategy.
Step
3
Brand Identity
Based on the proposed brand strategy, 360i Agency creates core brand identity elements including: brand name, logo, slogan, colors and brand identity guidelines. These elements ensure the orientation for the entire brand identity system to be completed in the next step.
Step
4
Complete the recognition application
At this step, 360i Agency will develop a consistent and synchronous brand identity system, meeting the diverse communication requirements of each business sector.
Step
5
Propose new brand communication strategy
360i Agency will build an effective communication strategy to help the brand reaffirm its position in the target market, customers and compared to competitors.
Customers talk about
360i Agency
Mr. Nguyen Quan
Thank you 360i Agency for doing great projects for us. Surely with the quality of service and products of 360i Agency, you will go further. Will come back to use the services of 360i Agency.
Mrs. Mai Anh
We are very satisfied with the brand identity designed by 360i Agency. I am especially impressed by your professionalism, enthusiasm and friendliness. Wish 360i Agency to grow stronger and always be a companion of brands!
Mr. Tran Hoang
360i Agency staff work very professionally. I am very satisfied with the logo you have designed. I will continue to work with 360i Agency in the next projects to develop my brand.
Mr. Đo Nam
I am very satisfied with the professional and enthusiastic working style of the staff of 360i Agency. In particular, we would like to thank the design team for their efforts in creating a Logo product that is both valuable in form and meaning. Wishing 360i Agency further development.
Mrs. Amy Tran
I feel lucky to be a customer of 360i Agency. I myself find myself quite picky, especially with media publications or my company's brand identity, but when working with the solutions proposed by 360i Agency, I was very surprised with the ability to capture ideas and convey messages with high aesthetics in design and creativity.
Frequently Asked Questions
What is brand positioning? Simply put, Brand Positioning is the act of a business creating a unique position for its products/services so that consumers can distinguish the brand from other competitors.
Digital brand positioning is the process by which businesses create a unique position for their products/services in the hearts of online consumers, helping them easily recognize you among countless competitors on digital platforms.
Consumers today operate mostly on digital platforms, so successful digital brand positioning will be a lever to help businesses easily implement effective marketing strategies.
Here are 15 questions to use to evaluate brand positioning:
- Does this brand positioning differentiate the brand?
- Does this brand positioning align with customer perceptions of the brand?
- Is there room for future growth with this positioning?
- Does this brand positioning help customers identify the core values of the brand?
- Does this positioning paint a clear, coherent picture of differentiation from competitors?
- Is it customer-focused?
- Is this positioning memorable and inspiring?
- Is this brand positioning consistent across all areas of the business?
- Is it easy to understand?
- Is this brand positioning easy or difficult to imitate?
- Is it positioned for long-term success?
- Are the brand promises credible?
- Can your brand own it?
- Can it withstand the onslaught of competitors?
- Does this brand positioning help you make effective marketing and branding decisions?
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