PROJECT

DIGITAL MARKETING

360I AGENCY

Project:

Takumi Motor Vietnam has been operating for more than 5 years in the field of assembling, manufacturing & distributing electric motorbikes according to Japanese standard production lines. Takumi has more than 500 agents nationwide as a guarantee for superior product quality. However, Takumi has not yet deployed widespread brand communication to customers & at the same time has not deployed communication activities to support sales agents.

Media audience:

Young people aged 16 and over

Solution:

Takumi positions its brand with quality electric motorbikes & electric vehicles in the mid-high and high-end segments that help save electricity, using the most modern assembly equipment & technology. In order to increase brand awareness, Takumi will focus on combining the message “Creating a green future – Accompanying every road” with a youthful & modern image (key visual). The communication campaign with social content lines following the campaign tagline, Booking PR activities KOC, KOL, minigame along with supporting activities such as OOH, events, … creates a positive spreading effect for the brand.

Result:

Increase brand discussion on social platforms

After 3 months of implementation, brand awareness increased by 150% compared to the initial period.

Media support for sales agents helps increase sales revenue of agents by 30%

Understanding:

Seaaluk-i is a prestigious company with a large market share in the construction materials industry in general and Aluminum Profiles in particular. However, they are still a traditional enterprise, not yet building or expanding brand recognition on Digital channels.

After merging with Chien Thang Aluminum Group, Seaaluk has increasingly strengthened its foundation in all aspects. Therefore, in difficult economic times, they want to “rise up” and aim to become a Top of Mind brand in the Aluminum industry.

Solution:

Build a comprehensive multi-channel Marketing solution, synchronize brand identity on Digital platforms. Increase Brand Awareness, Brand Love & affirm that Sealaluk-i is the No. 1 Aluminum brand in the minds of consumers.

Continuously deploy online & offline campaigns to boom the market in the last months of the year, the months when Sealaluk’s annual product introduction events take place.

SOCIAL MEDIA
CAMPAIGN

Campaign: 15-year journey – Unleashing creativity, reaching the world.
Standardize the identity through content and design that affirms prestige and highlights brand USPs.
Building value for the Sealaluk-i brand through 3 factors: Emotion, repetition, leadership.
Produce and edit TVC and short video content to enhance brand reputation and differentiation.

OFFLINE CAMPAIGN

Deployment according to the campaign system with the tagline: “European Standards – Leading Solutions”
Research, build, redesign all signs, product stickers, OOH, banners & brand identity including: Vehicle stickers, uniforms, envelopes, name cards,…
Research insights, conditions, billboard locations, traffic volume,… to deploy brand awareness through OOH, LCD Screen at central locations in Hanoi.
The publications are also used to place around showrooms, factories, operating houses, projects bid by Sealaluk-i, and placed at distribution facilities, partners, agents, etc.

TVC, EVENT VIDEO

Scripting, filming and editing TVC and Event videos for offline events introducing SEAALUK products such as: annual gratitude events, Vietbuild fair, Hanoi door industry exhibition,…

BRAND GUIDLINE

BRAND IDENTITY

Understanding:

Khang Minh Group is a pioneer in the field of manufacturing and supplying Feng Shui Quartz stone tiles, with the goal of upgrading, becoming the leading brand in the industry and increasing revenue by 30% for online channels during peak months. However, to achieve this, there is no specific communication plan on digital channels, Khang Minh also needs to build a content line to educate customers about this completely new product on the market.

Accordingly, to achieve this, Khang Minh needs to build DNA standards, reposition the brand to create understanding and trust of consumers for the product. Build a methodical communication plan, multi-channel content lines aimed at educating potential customers and a separate Performance Ads system for each.

Solution:

Build and orient the use of the mascot “Than Dong Phong Thuy” exclusively for Khang Minh Group, helping to increase recognition and create a distinct brand highlight.

Plan and implement a systematic website SEO system to bring the main keywords to the top 3 on Search Engine within 3 – 6 months.

Rebuild the sales system, take care of customers online on suitable online channels.

IMAGE

MASCOT

SEO WEBSITE CAMPAIGN

Research, analyze market overview, competitors, competitive keywords,…
Build SEO plan and roadmap with strategic key set & commitment to reach Top in 6 months, with total budget of 1,800,000,000 VND.
Provide optimal onpage and offpage SEO strategies. Audit and ensure website performance.
Restructure the website to be more in line with the trend.
Plan a separate Content branding route for Khang Minh.

RESULT

TVC CAMPAIGN

Develop ideas, scripts, content, and TVC concepts for Khang Minh Group’s outstanding projects such as: Bao Viet Securities Company – Hoan Kiem; Villa projects in Ciputra, Vinhomes Ocean Park,…
Set up necessary filming equipment for the shoot.
Launch an advertising campaign to reach and interact through Social Media channels, with the aim of spreading the professionalism and class that Khang Minh’s products and team bring to customers.

RESULT

Understanding:

PICENZA Vietnam, with 20 years of development, has affirmed its position as one of the leading brands in the field of bathroom and kitchen equipment in Vietnam. Not only a pioneer in the production of water heaters and stainless steel tanks, Picenza is also a leader with a large distribution network, including thousands of distributors and exclusive agents nationwide.
However, with the strong changes in the market and the continuous development of online sales channels, Picenza realized the need to transform and build a more systematic Digital Marketing strategy to meet modern consumer trends. In particular, comprehensive development on online platforms will help the brand adapt to the needs and shopping behaviors of new customers, especially the young generation in the future.

Solution:

Build and systematize Brand identity and Brand DNA on Picenza’s Social Media platform in the first 3 months.
Deploy community activities and programs on Digital channels, Minigames,… to pull back old data | new data interacting with the brand.
Create brand resonance with the public, build Brand Love, Brand Trust with consumers and affirm the position as one of the leading pioneering brands in the industry.

TVC CAMPAIGN

TARGET

MINIGAME CAMPAIGN

RESULT

Understanding:

Minh Hanh Food is the largest brand of production and trading of Tea and Milk Tea ingredients in the North, with large resources in finance, human resources, factories and widespread distribution channels. With the goal in the next few years to launch 2 newest product lines: “Homemade Milk Tea Set” and “Instant Tapioca Pearls” as a stepping stone to develop the sub-brand IQ Food to the market.
However, there are also many big brands launching “Homemade Milk Tea” lines that are more convenient & highly appreciated by consumers for their taste, or some units, retailers have had many years of very successful business on e-commerce platforms, building their brands & loyal customers. Competition on social channels & e-commerce platforms also becomes more difficult & fierce. Forcing IQ Food to have appropriate brand positioning, product positioning, aiming to develop Brand Awareness and Brand Strength.

Client:

Potential customer groups include:

Solution:

BRAND GUIDLINE

Digital Brand Guideline

CSR CAMPAIGN

Organizing volunteer activities for the community, in collaboration with VTV television station in the program “Charity Journey Where the Heart Warms!”
Together with the Hanoi Young Artists Association, we donated hundreds of millions and other gifts from IQ Food to poor children in Ham Yen – Tuyen Quang on the occasion of International Children’s Day.

RESULT

SPONSOR,
EVENT CAMPAIGN

Organize and manage brand activities on the day of announcing the award “National Famous Brand” for IQ Food.
Set up an experience booth inside the Army Theater.
Event filming/photography activities.
Organize and manage the activity of giving 1000 cups of milk tea to teachers and students at Pham Kinh An Secondary School. Donate 90 million VND to build 5 smart classrooms for the school.

RESULT

Project:

Lavina Food is a brand with over 40 years of tradition in the agricultural industry, committed to providing high-quality products made from natural ingredients, free of toxic chemicals, ensuring the safety of consumers’ health. In 2024, Lavina Food launched the Ojita red bean brown rice milk product.
Lasuco’s Ojita brown rice and red bean milk targets women aged 25 to 45. They live in urban areas with high living standards and good education levels, with jobs that require alertness, dynamism and good health. The promotional campaign needs to spread the positive values of a healthy lifestyle, a green lifestyle associated with the product’s USP.

Client:

Solution:

Attach the message and tagline of the communication campaign “Green nutrition for a healthy life” to the care giver brand model with the main activities:

Social Content: Create diverse content about nutritional benefits and green lifestyle, combined with brand stories on social media platforms and product advantages to highlight the brand and product image on social media.
Minigame: Organize online minigames to increase discussion and connection between customers and brands.
KOC/KOL: Cooperate with KOC/KOL aged 25-45 to share their product usage experience and share about their daily healthy lifestyle
TVC Production: Make TVC to introduce products

Solution:

Project:

The Japanese Garden creates a peaceful and classy Japanese garden system for the homeowner’s living space with valuable trees that are many years old and bear the mark of time and Japanese art such as La Han Pine, Black Pine, Red Pine. The target customers are the elite, possessing millions of dollars in assets and having high aesthetic taste.
The overall communication strategy for the Japanese Garden brand will focus on expressing the artistic and feng shui values along with the legendary marks of time of the plants as historical witnesses of Japan to attract the attention of potential customers of the Vietnamese elite.

Media audience:

Solution:

Elevating the Japanese Garden brand with TVH. Positioned as the number 1 provider of Japanese garden system setup with La Han Pine and Black Pine in Vietnam, 360i agency provides in-depth consulting solutions & comprehensive implementation of activities:

Brand communication content strategy from general to detailed on multiple platforms: Facebook Fanpage, Tiktok, Youtube
In-depth media strategy brings the experience of feeling the Japanese garden system to the highest level, reaching the need to elevate the living space of the super-rich to the ultimate level.
In-depth SEO of keywords to Top 5 with a competitive keyword system with competitors in the same industry and creating big conversions in the industry
PR & Event
Multi-platform advertising strategy (Digital Performance Marketing) to create brand coverage

Result:

Video campaign promoting 800-year-old La Han pine tree reaches 1 million views
GDN advertising campaign to top 1 for search conversion keywords in the following provinces and cities: Hanoi, Bac Ninh, Quang Ninh, Hai Phong, Nam Dinh, Hai Duong, Vinh Phuc, Ninh Binh, Thanh Hoa, Phu Tho, Hai Duong
The average brand achieved 2.4K monthly social platform channel growth

Video Series Japanese Garden x Big House

Project:

Red Bull’s “Positive Day 11.7” communication project was born in a special context, when society had just experienced a long period of social distancing, peaking in July 2021. This was the time when the epidemic broke out strongly, seriously affecting people’s lives, challenging even the most optimistic and positive spirits.
Through this campaign, Red Bull not only wants to evoke positive spirit and enduring energy, but also wants to increase brand awareness (Top-of-Mind Brand Awareness) and brand love (Brand Love).

Media audience:

Solution:

The campaign “Positive Day, Positive Action 11/7” by 360i agency aims to create a positive ripple effect for the brand through the following main activities:

CSR activities: Contribute 2 billion VND to the COVID-19 Prevention Fund.
Photo contest: “Positive Day, Positive Action”, spreading positive spirit in the community.
KOL Marketing: Cooperating with Hoang Anh Gia Lai, players call for positive action, participating in fundraising through selling jerseys. Hundreds of KOLs from many fields participate, inspire and call on the community to share and take positive action.
Multi-channel content & media strategy: Exploit emotions through the tagline “Positive Day – Positive Action”

Solution:

The campaign “Positive Day, Positive Action 11/7” by 360i agency aims to create a positive ripple effect for the brand through the following main activities:

CSR activities: Contribute 2 billion VND to the COVID-19 Prevention Fund.
Photo contest: “Positive Day, Positive Action”, spreading positive spirit in the community.
KOL Marketing: Cooperating with Hoang Anh Gia Lai, players call for positive action, participating in fundraising through selling jerseys. Hundreds of KOLs from many fields participate, inspire and call on the community to share and take positive action.
Multi-channel content & media strategy: Exploit emotions through the tagline “Positive Day – Positive Action”.

Result:

12,000 UGC content about “Positive Day 11/7” in just 4 days.
More than 60,000 people participated in the event.
Created nearly 120,000 discussions on social networks.
Positive emotion index (Sentiment score) reached 0.98, almost absolute.
The 4-day campaign brought Red Bull to the No. 1 position in the BSI ranking of traditional products in July and helped Red Bull’s Brand performance increase by 5 points TOM Brand awareness – Brand awareness from 35% in Q3 to 40% in Q4 2021.

Campaign “Positive Day – Positive Action”

Strategic partner Hoang Anh Gia Lai

The 4-day campaign propelled Red Bull to No. 1 in the BSI Traditional Category rankings for July and helped Red Bull’s Brand Performance increase by 5 points in TOM Brand Awareness from 35% in Q3 to 40% in Q4 2021.

Project:

The communication project to raise awareness for the screening service package at Hong Ngoc General Hospital was implemented with the main goal of increasing awareness and educating the community about the importance of regular medical examinations, increasing recognition of the medical examination package to the top 1 in the market and promoting the number of medical examination registrations.

Media audience:

Men and women aged 30 and over

Solution:

Communication strategy to raise social awareness about medical examination and screening, and at the same time bring medical examination services at Hong Ngoc Hospital to the top 1 in Vietnam to increase the number of medical examination registrations. With the main overall activities:

Strategy to produce in-depth content on social channels: Facebook, Youtube, Tiktok
Produce TVC to introduce the “Medical Examination and Screening” service
Pano, Billboard signs
In-depth SEO strategy to top 1 Google
Event & PR press
KOC, KOL PR & affiliate marketing

Result:

TVC introducing the service “Examination and screening”

COMMUNICATION CAMPAIGN TO INCREASE BRAND AWARENESS & LOVE

“CHANGE YOUR PERSPECTIVE – CAPTURE LOVE”

Project:

In a context where smartphone brands often focus on superior features and rational benefits, OPPO has differentiated itself by building an emotional platform around “Family” to encourage intelligent connection with life. OPPO’s previous campaigns such as “Fatherhood needs both hands” and “Keeping the traditional Tet, living the modern Tet” have affirmed the consistency in exploiting this value.
However, with the campaign “Change the perspective – Capture love”, OPPO faced the challenge of conveying the story of the AI camera feature of the OPPO F7 product in a new and different way, while maintaining the connection with the emotional foundation of family in a more modern social context.

Media audience:

Generation Y and Gen Z

SOLUTION

Implementation time: The campaign “Changing perspectives – Capturing love” was carried out three days before Vietnamese Family Day (June 28).

Objective: Call for connection and understanding between generations, especially between Gen Z and parents.

Approach: Take advantage of videos and social tools, use viral clips and UGC contests to attract attention and interaction.

SOLUTION

1. Viral Clip: Open the campaign with a story about the conflict between a Gen Z mother and daughter, creating a debate about the lack of common voice between generations.

2. Content Video: Present OPPO’s perspective on understanding and connecting through real emotions, calling on people to look at each other through a genuine lens.

3. “Gen Z Wall” Contest: Encourage content creation with messages about passion, family, and life, created by Gen Z young people themselves.

RESULT

“TET FULL UP” COMMUNICATION CAMPAIGN

Project:

Viettel Money’s “Tet Day Up” communication campaign was launched in the context of digital payments in Vietnam exploding strongly in 2023, especially during the Lunar New Year when the demand for shopping and lucky money increases. Instead of using cash, people prioritize online payments via banks or e-wallets.
In response to this trend, banks and payment applications have continuously improved their services with new features such as online lucky money, sending greeting cards, and implementing many attractive promotional programs. Viettel Money not only actively participates in this race but also focuses on the mission of popularizing digital finance for all people, from urban to rural areas, to bring a convenient and diverse payment ecosystem during Tet 2024. This campaign also helps Viettel Money affirm its position in the journey to promote global digital transformation.

Media audience:

Vietnamese people

SOLUTION

CSR activities – Bringing “Full Tet” to all regions: Deploying the “Digital Movement Trip” program from December 2023, Viettel Money has brought digital payments to 12 communes in 6 provinces, helping to narrow the technology gap between urban and rural areas.
Fundraising program to support children in mountainous areas: Viettel Money cooperates with the GiveNow platform and the Poor Children in the Highlands fund to bring Tet to children in difficult areas.

SOLUTION

MV “Steps without Rest”: Released on December 20, 2023, this TVC tells the story of young people’s journey in promoting digital transformation, attracting nearly 14 million views on YouTube and many positive responses.
MV “Ve Nha An Tet 2”: Collaborating with Justatee, BigDaddy, Double2T, this MV brings a fun Tet spirit, reaching over 2 million views and top 13 trending on YouTube.
Game on app – “Full Tet Up, hunting Dragon Pearls”: From December 28, 2023 to March 31, 2024, players will participate in the game on the Viettel Money app to hunt for prizes with a total value of up to 68 billion VND, including 2 Vinfast VFS cars.

RESULT

Regarding brand communication effectiveness: Viettel Money has had nearly 800 million total reach on multiple platforms.
Regarding the effectiveness of supporting production and business: The number of people participating in Viettel Money’s Tet 2024 campaign has increased nearly 1.5 times compared to Tet 2023. Along with that, the communication budget is also used effectively at a lower cost than in 2023.

MV “COME HOME FOR TET 2”

MV “STEP WITHOUT REST”

VIDEO PROJECT “MECHANICAL AND ELECTRICAL EXPERT TRAN PHU”

Project Objective:

Strengthening brand recognition: Tran Phu electric cable brand wishes to consolidate its leading position in the electric cable industry by providing useful knowledge and necessary information to consumers, especially civil electricians.
Consumer Education: The project aims to raise consumer awareness of the importance of choosing safe and quality electrical cables, through videos sharing knowledge and principles of electrical safety.

VIDEO SERIES CONTENT

1. Sharing knowledge of residential electricians: The video provides the necessary skills and knowledge for residential electricians, helping them work more efficiently and safely.

2. Electrical safety principles: Focus on guiding consumers and electricians to comply with safety principles when using and installing electrical systems.

3. How much does it cost to buy electrical wires: Helps consumers better understand the necessary costs when buying electrical wires, thereby choosing products that fit their budget.

4. Choosing the right wire for the capacity: Instructions on how to choose the right type of wire for the capacity of electrical equipment, ensuring safety and efficiency of use.

5. Understanding the operation of electric current: The video provides basic knowledge about how electric current operates in the electrical system, helping consumers better understand the product.

6. 3D Demo of Tran Phu Vsip Hai Duong Electric Cable Factory: Introducing modern production technology and factory scale through 3D model, creating a strong impression of the brand’s production capacity.

TVC Giới Thiệu HNSL Cáp Điện Trần Phú

Demo 3D Nhà Máy Cáp Điện Trần Phú Vsip Hải Dương – SPENCIL BRANDING

IMPLEMENTATION STRATEGY

Use video as the primary communication tool: Videos are produced in high quality, easy to understand and engaging, to capture the attention of the target audience of consumers and electricians.
Distribution through digital media channels: Videos will be released on platforms such as YouTube, Facebook, and Tran Phu’s website, to effectively reach the target audience.

Overview of “Electrical Specialist”

EXPECTED RESULTS:

Video “Electrical Safety Principles”

Video “Sharing knowledge of civil electricity”

Project:

In order to strengthen and remind the brand in the market, MB Ageas Life launched the communication campaign “Accompanying is Happiness” with the profound message that happiness is not the destination, but the moments of love and sharing in the journey together of the family. MB Ageas Life wishes to convey simple and everyday values, affirming its role as a devoted companion of every individual and Vietnamese family.

Media audience:

The campaign “Companionship is Happiness” is deployed 360 degrees with the following activities:

Online media activities and Happy Ekiden relay race.
The short film “Companionship is Happiness” was released in mid-November 2022, attracting attention thanks to its cheerful melody and emotional story.
The short film is broadcast on YouTube, Fanpage, Zalo, MB Ageas Life’s Website and widely shared on the community and KOLs. MB Ageas Life uses video ads for online advertising, leading users to access the MV on YouTube.
The Happy Ekiden 2022 race in Hanoi attracted 550 teams (2,200 athletes) to participate, requiring teams to have at least one baby.
MB Ageas Life donated nearly 1 billion VND to Operation Smile fund, helping 100 children with cleft palates find their smiles again.

Result:

The “Companionship is Happiness” campaign reached 16 million impressions, 6 million reach, and more than 4 million short film views after just over 1 month.
A series of minigames and internal competitions to spread the message #donghanhlahanhphuc received extremely high interactions on Facebook to spread the message #donghanhlahanhphuc.
These communication activities helped MB Ageas Life enter the top 3 of YouNet Media’s YMI T11.2022 brand rankings.

RUN
HAPPY EKIDEN

TVC:
COMPANYING IS HAPPINESS

Project:

The communication campaign “Home is Kitchen – Kitchen is Sunhouse” was launched to consolidate and position SUNHOUSE as the leading brand in the field of household appliances, especially kitchen equipment in Vietnam. Although SUNHOUSE has led the market share of household appliances with 6 modern factory clusters, the brand has not really been attached to the minds of consumers, especially in the Southern region.

Due to its multi-industry operations, many consumers are not clear about SUNHOUSE’s core field. The campaign aims to associate SUNHOUSE with the word “Kitchen” in the next 5 years, so that when thinking of kitchen appliances, consumers will immediately think of SUNHOUSE. Through the campaign, SUNHOUSE wishes to become the leading brand (TOM) in kitchen appliances, while conveying the image of “Companion” to 18 million Vietnamese kitchens and the Friendly – Honest personality.

SOLUTION

The message “Warm Kitchen” of the campaign “Home is Kitchen?” emphasizes the role of the kitchen in connecting families.
TVC “WAKE UP THE KITCHEN” reached over 10 million views nationwide, with 3 million views in major cities and nearly 5 million views on Facebook. Creative idea: telling 3 stories about couples, emphasizing the influence of the kitchen on family affection.
Viral video conveys a clear message about the importance of the kitchen in the family.
The campaign created debate about the role of the kitchen in the family, attracting many Celebs/KOLs to participate and share.
The key visual is impressive with the SUNHOUSE Logo image like the shining sun, associated with the message “Warm kitchen, warm love.”

RESULT

More than 40 million views and 10 million viewers watched the MV “Get up and go to the kitchen” on TV.
Over 10 million views of MV “Wake up, Kitchen” on digital (Facebook & YouTube).
Nearly 2 million interactions and discussions on social networks about the topic “Home is the kitchen?”
The video interviewing users about the topic “Is Home a Kitchen?” attracted nearly 2 million views and was widely shared on social networks and newspapers.

TVC, EVENT VIDEO

OVERALL BRAND IDENTITY COMMUNICATION STRATEGY IN VIETNAMESE MARKET

SOLUTION

Häfele Vietnam, the official distributor of Häfele kitchen appliances and home appliances, is striving to strengthen its position in the Vietnamese market through a comprehensive communication strategy. In order to enhance brand recognition and connect with customers, Häfele not only helps Häfele affirm its position in the high-end market segment but also creates a stronger connection with Vietnamese consumers, building a classy and trustworthy brand image.

Media audience:

Vietnamese consumers

SOLUTION

To ensure brand identity consistency and position the brand in the high-end segment, TVH has consulted on a comprehensive solution with:

Design standard brand identity
Website design in modern, convenient and SEO optimized direction
TVC production to introduce products
In-depth brand content strategy on social platforms
Digital performance ads strategy for brand coverage
OOH Billboard
In-depth advertising strategy on social platforms

Result:

Häfele Vietnam brand has affirmed its position in the Vietnamese market with high-end product identification and positioning standards from Europe.

WEBSITE

TVC

BRAND IDENTITY COMMUNICATION STRATEGY

Project Objective:

Viglacera, one of the leading construction materials and real estate corporations in Vietnam. With the goal of conveying the message of quality, innovation and sustainability, Viglacera aims to build a modern, prestigious and pioneering brand image.
The communication campaign will include activities such as multi-channel advertising, PR, event organization and social media campaigns, aiming to reach out to target customers. Through this project, Viglacera wishes to affirm its commitment to bringing outstanding values to the community and customers.
Consumer Education: The project aims to raise consumer awareness of the importance of choosing safe and quality electrical cables, through videos sharing knowledge and principles of electrical safety.

Target customers:

Solution:

Strategic consulting and overall communication planning: Implement advertising campaigns on television, newspapers, and online platforms such as social networks and websites, to reach a large number of customers and increase brand awareness.
Optimize and develop communication channels: Fanpage, Website
Public Relations (PR): Organize media events and industry seminars to build and maintain positive relationships with the media, customers and partners.
Distribution channel development
Support services (Event, TVC, Printing,…)

Result:

Brand awareness is significantly enhanced, with a sharp increase in brand awareness and preference among the target customer group.
Viglacera’s market share is expanding, especially in new international markets such as Cuba and the US.
Revenue from brick and building materials products increased by 28% after implementing a marketing campaign.
Number of new customers increased by 20% within 3 months.

TVC

COMMUNICATIONS STRATEGY

OVERALL BRAND IDENTITY OF HOA PHAT

Project:

Hoa Phat, one of the leading corporations in the steel and construction industry in Vietnam, is implementing a comprehensive communication project to enhance brand awareness and expand market share. The project is being implemented in the context of Hoa Phat expanding its operations to international markets and developing high-tech, environmentally friendly products. The main objective of the campaign is to convey the message of Hoa Phat’s superior product quality, technological innovation, and commitment to sustainability.

Through the project, Hoa Phat hopes to affirm its position as a prestigious and pioneering brand in the steel and construction industry

Media audience:

Vietnamese people

Solution:

Optimize communication channels: Improve Fanpage and website with high-quality content and interact directly with customers via livestream and Q&A
Distribution channel development: Expand showroom and point of sale systems, and build strategic relationships with international distribution partners.
Overall communication strategy: Develop communication strategy based on market analysis, and plan advertising, PR, events, and social media.
Support services: Organizing major events, and designing printed materials to support product and brand promotion.
The TVC “30 Years of Steel” has been “released” on television and digital media platforms. Impressive images, heroic music combined with an emotional story have made the TVC artistic and inspiring.

Result:

The level of awareness and love for the Hoa Phat brand has increased significantly among target customers and the community, expanding international market share.
Revenue from steel products increased by 20%, from VND300 billion to VND360 billion within 6 months after implementing the marketing campaign.
New customer growth: The number of new customers and partners increased by 15%, equivalent to 100 new customers and contractors.
Improved brand awareness: Brand awareness through advertising and media increased by 25%, with 50,000 brand awareness and awareness through market surveys.

SOCIAL POST

TVC

BRAND IDENTITY COMMUNICATION STRATEGY

Project Objective:

Viet Tiep Lock, the leading lock manufacturing brand in Vietnam, is implementing a comprehensive communication project to introduce a new line of electronic locks and enhance brand awareness. In the context of increasing demand for smart locks and security products, Viet Tiep Lock aims to reach a wide range of Vietnamese consumers, from households to small businesses. This communication campaign will focus on promoting the quality, durability, and superior features of the product, while affirming the brand’s pioneering position in the field of home security.

Customer target

Solution:

Multi-channel advertising on television, online, and social media.
Public relations (PR) and product launch event organization.
Social media campaigns to increase customer engagement
Production of media publications
Distribution channel development
Implement a brand awareness campaign
Support services (Event, TVC, Printing,…)

Result:

The overall communication strategy for Viet Tiep Lock has achieved outstanding results: increased revenue from the new line of electronic locks, enhanced brand awareness with growth in social media interactions, and consolidated its leading position in the lock market in Vietnam.
Revenue from key products increased by 25%, from 40 billion VND to 50 billion VND within 6 months after implementing the marketing campaign.

FUJITON BRAND IDENTITY COMMUNICATION STRATEGY IN VIETNAM MARKET

Project:

Fujiton, a prestigious Japanese roofing brand, has launched a comprehensive communication project in Vietnam to introduce its high-quality roofing products. With the fiercely competitive construction materials market and the need for durable products that can withstand harsh climates, Fujiton focuses on building a trustworthy brand image that is associated with Japanese values. The campaign targets Vietnamese consumers, emphasizing the quality, durability, and optimal protection of the products.

Media audience:

Solution:

Result:

Increase brand awareness in Vietnam; improve positive brand image.
Increased revenue through effective advertising. Revenue from roofing and cladding products increased by 30%, from VND50 billion to VND65 billion within 6 months of implementing the marketing campaign.
Increase interaction and engagement with customers.
Expanding distribution network nationwide.

TVC

COMMUNICATIONS STRATEGY

BUILDING THE TONMATPAN BRAND

Project:

The overall communication project for Tonmatpan aims to enhance its recognition and position in the market of thermal insulation and building materials. In the context of increasing demand for thermal insulation and environmental protection materials, the communication project will focus on building a trustworthy, modern, and pioneering brand image in thermal insulation solutions. Communication strategies include leveraging digital marketing, enhancing brand recognition through social media channels and creative content, while emphasizing the superiority and sustainable benefits of the product for consumers and businesses.

Media audience:

Businesses and contractors in industries

Solution:

Increase brand presence on online platforms, especially through websites, social networks and online advertising; clearly and attractively demonstrate product features and applications.
Focus on contractors, businesses in related industries.
Event and seminar organization: Direct introduction of products and insulation solutions at construction and industrial fairs and exhibitions.

Result:

Become the leading brand in the field of providing insulation and heat preservation solutions.
Boost sales, build trust in product quality; Expand and maintain partnerships
Increased brand coverage on digital platforms by 30%, with 55,000 people identifying the brand through surveys.
Affirming brand position in large construction projects, creating a sustainable foundation for long-term development.

COMMUNICATION STRATEGY TO BUILD THE SUNSHINE HOMES BRAND

Project:

Sunshine Homes is committed to applying 4.0 technology to improve the quality of real estate services and products. The project aims to build and strengthen the Sunshine Homes brand image as a leading choice in the real estate industry, while emphasizing the group’s commitment to innovation and compliance with the law. Through a synchronous communication strategy, Sunshine Homes will enhance brand recognition, attract customers and expand the market effectively.

Media audience:

Solution:

Emphasize core values: Focus on the motto “Technology is the pioneer, heart is the root, law is the top priority”.
Promoting innovation: Honoring the application of 4.0 technology in prominent fields such as real estate, technology, and construction.
Strengthen brand recognition: Build the image of Sunshine Group as a pioneer and prestigious corporation in the industry.
Market expansion: Promote strategies to capture domestic and international markets.

Result:

Enhance awareness and image in the real estate market.
35% revenue growth from real estate projects and housing products.
30% increase in new customers, including leads and partners.
40% increase brand awareness through online advertising and media campaigns.

TVC

COMMUNICATION CAMPAIGN

BUILDING THE GERVENNE BRAND

PROJECT:

The overall communication project for Gervenne was implemented in the context of an increasingly competitive skin care cosmetics market, with many brands emphasizing whitening and fragrance. Gervenne wanted to affirm its position by focusing on dual benefits: both whitening the skin and providing an attractive scent, helping women feel confident and shine in all situations. The communication campaign emphasized the sophistication and premium quality of the product through digital and offline channels, thereby enhancing brand recognition and connecting emotionally with consumers.

TARGET AUDIENCE:

Women from 18-35 years old, interested in skin care and love products with attractive scents

SOLUTION

Increase social media presence, combine online advertising and KOLs.
Creative content: focuses on the product’s skin whitening benefits and seductive perfume scent.
Organize product experience events in person or online.
Boost B2C engagement: Promote promotions, minigames, and product trial giveaways.
TVC “Gift Box Season 2022”

Result:

Making Gervenne the top choice in the perfume-scented skin whitening shower gel segment.
25% growth in shower gel revenue within 6 months.
20% increase in new customers and repeat purchases.
30% increased social media engagement, with increased followers and positive feedback.

FACEBOOK POST

COMMUNICATION CAMPAIGN

BUILDING THE TMAS BRAND

PROJECT:

The overall communication project for TMAS Vietnam, a leading automotive technology company in Vietnam, was carried out in the context of the domestic automotive industry undergoing a strong transformation with increasing competition from international brands. TMAS Vietnam wishes to affirm its position and differentiation by focusing on advanced technologies and superior product quality. The communication campaign will aim to build a prestigious and innovative brand image, while raising awareness of the company’s breakthrough automotive technology products.

TARGET AUDIENCE:

Individuals and businesses with high paying capacity

SOLUTION

Promote through digital media channels, including websites, social media and online advertising.
Create high-quality content to showcase product features and technology
Organize and participate in automotive industry events to connect directly with customers and partners.
Use influencers to increase brand awareness and reputation; collaborate with KOLs and influencers.
TVC production introducing “Tmas – Technology towards the future”

Result:

Make TMAS Vietnam a prominent name in the automotive technology industry.
30% revenue growth from automotive technology products within 6 months.
25% increase in new customers, expanding target market.
35% increased social media engagement, with significant growth in likes and comments.

COMMUNICATION CAMPAIGN

BUILDING THE BEST BOOKING BRAND

PROJECT:

The overall communication project for Best Booking is being implemented in the context of domestic and international tourism demand recovering and increasing after the pandemic. Best Booking wishes to affirm its position as the best travel service provider, including booking airline tickets, hotels, tours, and cruises. With the goal of attracting and retaining customers, the communication campaign will focus on building a reputable and trustworthy brand image, while emphasizing the convenience and service quality of Best Booking.

TARGET AUDIENCE:

People who enjoy exploring and experiencing new destinations and are interested in high-quality travel services.

SOLUTION:

Build a strong and trustworthy image in the tourism industry.
Achieve revenue growth through effective advertising and promotion campaigns.
30% increase in tourism service revenue.
25% increase in new customers.
40% increase in social media engagement.
20% increase in brand awareness through online advertising.

RESULT

Build a prominent and trustworthy image in the tourism industry.
Achieve revenue growth through effective advertising and promotional campaigns.
30% growth in revenue from tourism services.
25% increase in new customers.
20% increase in brand awareness through online advertising.

WEBSITE BANNER

TVC BEST BOOKING

COMMUNICATION CAMPAIGN

BUILDING TRUNG DO BRAND

PROJECT:

The overall communication project for Trung Do Slabstone is being implemented in the context of the rapidly developing construction materials industry, with high demand for quality products and modern designs. Trung Do Slabstone provides a range of products including large slabs of artificial stone (SLABSTONE), ceramic tiles, high-grade glazed ceramic tiles, terracotta tiles, and ready-mixed concrete, to meet the diverse needs of the construction market. The communication campaign will focus on enhancing brand awareness and introducing Trung Do’s high-quality products, while building the company’s image as a leading choice in the construction materials industry.

TARGET AUDIENCE:

Vietnamese people need to use construction materials for renovation, construction and design projects.

SOLUTION

Promote products through websites, social networks and online advertising platforms.
Participate and organize construction industry events to introduce products and connect with customers.
Collaborate with KOLs and influencers: Use influencers in the construction industry to raise product awareness.
Organize promotions and discounts to attract customers and stimulate sales.
TVC production to introduce products

RESULT

25% revenue growth from artificial stone products and construction materials.
40% increase in new customers.
35% increase engagement on social media platforms.
20% increase in brand awareness through advertising channels.
30% increase in website traffic.

TVC TRUNG DO

COMMUNICATION CAMPAIGN

BUILDING A SPORT MOTIVATION BRAND

PROJECT:

The overall communication project for Dong Luc Sport was implemented in the context of the strong development of the sports market in Vietnam, with the increase of healthy living trends and the demand for high-quality sports products. Dong Luc Sport, with a variety of products from clothing, footwear to professional sports equipment, aims to serve both individual consumers and sports organizations and clubs. This communication campaign aims to enhance brand awareness, while consolidating Dong Luc Sport’s position as one of the leading suppliers of sports products.

TARGET AUDIENCE:

Vietnamese people

SOLUTION

Increase your presence across multiple social platforms
Invite athletes, coaches and sports celebrities to be brand ambassadors, spreading the message about the quality and outstanding features of the product.
Organizing and sponsoring sporting events increases recognition and connects directly with target customers.
Implement special discounts and promotions during holidays and sporting events to boost sales.
Create engaging and valuable content related to sports, training instructions, and product usage.
TVC Production

RESULT

Increase revenue from sports products by 20%.
30% growth in new customers in 6 months.
50% increase social media engagement.
Fanpage followers increased by 25%.
15% increase in brand awareness across media channels.

MOTIVATIONAL SPORT TVC

COMMUNICATION CAMPAIGN

RAISE AWARENESS OF THE “GENERAL CHECKUP” SERVICE PACKAGE

PROJECT:

The comprehensive communication project for Gia An Hospital was implemented in the context of increasing demand for high-quality healthcare in private hospitals. Gia An Hospital, with modern equipment and a team of experienced doctors, aims to provide quality and comprehensive medical services to the people. The campaign’s goal is to enhance brand awareness, build trust among patients and affirm Gia An’s position as a leading hospital in the field of healthcare. The communication solution focuses on promoting specialized medical services, combined with online and offline health consultation programs.

TARGET AUDIENCE:

Vietnamese people

SOLUTION

In-depth content production strategy on social channels: Facebook, Youtube, Tiktok.
TVC production introducing “General examination” service
Billboard
In-depth SEO strategy to get to the top 1 of Google
Event & Press PR
KOC, KOL PR & affiliate marketing

RESULT

Increase revenue from general health check-up package by 30%.
Number of registered customers increased from 500 to 750/month.
40% increase in website traffic, with 25% online registrations.
Online advertising achieved a 5% conversion rate, resulting in 200 signups.
Fanpage increased 15% followers and 50% interaction with related posts.

TVC INTRODUCING GENERAL CHECKUP PACKAGE

TVH Advertising’s member company S’pencil has collaborated with My Kolor – One of the biggest brands in the Paint industry in Vietnam, to produce iconic TVC videos for its customers.

The brand still maintains the main message of “My Life, My Kolor – Not just 1040 paint colors”, bringing a colorful world to customers.

TVC “ I LOVE MY LIFE – MY LIFE MY KOLOR”
Campaign “I love my life – My life my kolor”. Giving away trips to the US, Canada & thousands of other prizes up to 5 billion

MUSIC MV
Collaborating with singer Ha Anh Tuan, releasing the music MV
“My Color”
The MV is a combination of color & music, elements that in modern society have become indispensable spiritual food for everyone.
With the desire to inspire young people through music, encouraging everyone to confidently express their own color and personality.

SOCIAL POST
Deploy Social posts on Facebook & Instagram during the holidays.

Meaning: Each color has its own meaning, representing a colorful life that Mykolor wants to bring to everyone

SOCIAL MEDIA CAMPAIGN

Understanding:

Korean products are very popular in Vietnam, especially convenience foods such as dumplings and tteokbokki. This creates a great opportunity for Happy Food to reach and expand its target customer base. In addition, despite high demand, Happy Food has to face many big competitors such as CJ Cau Tre, Lacusina food, Green Food, etc. These competitors have strong distribution networks, diverse products, and great reputation. This is a big challenge that the brand needs to overcome to affirm its position.
Understanding this, H’Food wants to develop further through repositioning the brand and synchronizing visual content on Social Media channels. In addition, optimizing content, enhancing branding and taking advantage of price advantages will help this brand stand out in a fiercely competitive market.

SOLUTION

Multi-channel identity communication: Happy Food needs to optimize its presence on existing channels such as Facebook, Instagram, and website, Zalo, and expand to YouTube, TikTok to attract a large number of young people, a potential audience who love to experience Korean food.
Optimize your website to improve user experience and make it more user-friendly. Improve SEO to help your brand improve SERP and appear more in search results.

PROJECT

Project:

Media audience:

Solution:

Result:

Understanding:

Solution:

SOCIAL MEDIACAMPAIGN

OFFLINE CAMPAIGN

TVC, EVENT VIDEO

BRAND GUIDLINE

BRAND GUIDLINE

BRAND IDENTITY

Understanding:

Solution:

IMAGE

SEO WEBSITE CAMPAIGN

RESULT

TVC CAMPAIGN

RESULT

Understanding:

Solution:

TVC CAMPAIGN

TARGET

MINIGAME CAMPAIGN

RESULT

Understanding:

Client:

Solution:

BRAND GUIDLINE

Digital Brand Guideline

CSR CAMPAIGN

RESULT

SPONSOR, EVENT CAMPAIGN

RESULT

Project:

Client:

Solution:

Solution:

Project:

Media audience:

Solution:

Result:

Video Series Japanese Garden x Big House

Project:

Media audience:

Solution:

Solution:

Result:

Campaign “Positive Day – Positive Action”

Strategic partner Hoang Anh Gia Lai

Project:

Media audience:

Solution:

Result:

TVC introducing the service “Examination and screening”

COMMUNICATION CAMPAIGN TO INCREASE BRAND AWARENESS & LOVE

SOLUTION

SOLUTION

RESULT

SOLUTION

SOLUTION

RESULT

VIDEO SERIES CONTENT

IMPLEMENTATION STRATEGY

EXPECTED RESULTS:

Project:

Media audience:

Media audience:

Result:

RUN HAPPY EKIDEN

TVC: COMPANYING IS HAPPINESS

Project:

SOLUTION

RESULT

TVC, EVENT VIDEO

OVERALL BRAND IDENTITY COMMUNICATION STRATEGY IN VIETNAMESE MARKET

SOLUTION

Media audience:

SOLUTION

SOCIAL MEDIA
CAMPAIGN

SPONSOR,
EVENT CAMPAIGN

RUN
HAPPY EKIDEN

TVC:
COMPANYING IS HAPPINESS