Celebrity KOL Marketing
CREATE WAVES TO SPREAD BRAND IMAGE, PROMOTE SHOPPING
Help businesses through celebrity KOL marketing, promote, bring product and brand images closer to customers.
6000+ trusted partners
BOOKING KOLS, INFLUENCERS
What is Booking KOL, Influencers?
Booking KOLs, Influencers is an activity in which companies, brands, … cooperate and use the images of KOLs. The main purpose is to promote and bring the image of products and brands closer to customers through KOLs. Especially fans and followers of KOLs that the business is cooperating with.
However, the more famous a person is, the more effective it will be. The goal will be achieved if there is a match between the image of KOLs and the business’s field of operation. At the same time, it is necessary to compare the target customer group with the number of fans of KOLs. Businesses also need to carefully consider the budget to find suitable KOLs. Avoid spending money without getting results.
Benefits of Using Kol Marketing Services
Increase Brand Awareness
Brand building is a difficult problem for almost all businesses. The popularity and coverage of KOLs will be the stepping stone to “push” the brand to reach deeply and widely to potential customers. The fact that the brand image is always “side by side” with KOLs will make customers remember the brand.
Boost Sales
The image of Biti’s Hunter shoes appearing in Son Tung MTP’s MV Lac Troi has created a “fever” that has made Vietnamese youth “crazy” for a long time. Fashion followers, who are also fans of this male singer, have helped push up Bitis’s sales rapidly. Thus, it can be said that KOLs will help stimulate customers’ needs and shopping behavior.
Increase Business Credibility
KOLs and Influencers are people who have achieved a certain level of trust and admiration. Their comments and reviews are almost completely trusted by fans. Therefore, mentioning the image and brand name will help businesses increase their reputation in the eyes of customers.
Using Images for Communication
In addition to the above benefits, booking KOLs also opens up great opportunities for media channels. In fact, the images of KOLs always bring high and very high interactions. Posting these images on channels such as Facebook and Website will really create attraction, increasing the ability to reach customers.
POPULAR KOL MARKETING SERVICE GROUPS TODAY
– Booking KOLs in the Travel sector:
Vietnamese youth with the motto of “YOLO” currently love the feeling of experiencing travel everywhere in the country. They have started to look for quality, authentic reviews from travel bloggers. Their articles and video reviews of accommodation and tourist destinations are fertile ground for businesses to promote their brand image.
– Booking KOLS in the Shopping sector:
Typical for this sector are fashion stores and the main target group is young people. KOL marketing in this field is often young people with outstanding appearance and a large number of followers. This group has quite a “taste” in dressing, influencing customers’ fashion trends. Thanks to that, it stimulates the desire to own the items that their fans are wearing.
– Booking KOLs in the Food sector:
People often find it difficult to make their own food choices. Instead, customers tend to refer to reviews from others. Especially the Food Blogger group, they go to many restaurants or food and beverage establishments and give positive reviews. With the influence and reputation of these bloggers, it will improve brand awareness and create a large number of potential customers.
BOOKING KOLS, INFLUENCERS
360I AGENCY - PRESTIGIOUS MEDIA AGENCY
360i Agency is a reputable media unit, with many years of experience in the media field. With a professional team and dedication to many projects, we have been trusted by more than 200 large and small customers.
We are confident that we are a unit that meets all the factors to become a partner to deploy KOL and Influencer booking for customers.
Building a booking strategy is the core of the problem
360i helps businesses create a suitable brand strategy, optimizing costs with the best efficiency.
IMPLEMENTATION PROCESS AT 360i Agency
At 360i Agency, we apply a close, scientific implementation and cooperation process to ensure project success.
Step
1
RECEIVE CUSTOMER REQUESTS
Customers can send email or call 360i Agency directly, we will receive information about products, businesses, implementation time, …
Step
2
STUDY
360i Agency conducts in-depth research, filters the list of KOLs. Then, consults and agrees on the selected target with the client.
Step
3
SERVICE QUOTATION, CONTRACT SIGNING
Proceed to quote service price, sign contract. Contract is clear, transparent, ensuring the rights of both parties.
Step
4
DEPLOYMENT OF MEETING KOLS, INFLUENCER
Organize meetings with KOLs, Influencers, discuss implementation plans.
Step
5
PROJECT IMPLEMENTATION
KOL marketing proceeds as originally planned, resolving any issues that arise.
Step
6
CONTINUOUS PROJECT REPORTING
Report on the results continuously, propose new solutions if the results are low.
Step
7
PROJECT ACCEPTANCE
End of communication activities with KOL marketing, acceptance of project results.
Typical projects 360i Agency has implemented
Frequently Asked Questions
Booking KOL, Influencer is an activity in which companies, brands, … cooperate and use the images of KOLs. The main purpose is to promote, bring product and brand images closer to customers through KOLs. Especially fans and followers of KOLs that the business is cooperating with.
However, the more famous the person is, the more effective it will be. The goal will be achieved if there is a match between the KOL image and the business’s field of operation. At the same time, it is necessary to compare the target customer group with the number of KOL fans. Businesses also need to carefully consider the budget to find the right KOL. Avoid spending money without getting results.
Increase Brand Awareness
Building a brand is a difficult problem for almost all businesses. The popularity and coverage of KOLs will be the stepping stone to “push” the brand to reach deeply and widely with potential customers. The fact that the brand image is always “side by side” with KOLs will make customers remember the brand.
Increase Business Reputation
KOLs and Influencers are people who have achieved a certain level of trust and admiration. Their comments and reviews are almost completely trusted by fans. Therefore, mentioning the brand image and name will help businesses increase their reputation in the eyes of customers.
Boost Sales
Do you still remember the image of Biti’s Hunter shoes appearing in Son Tung MTP’s MV Lac Troi? It really created a “fever” that made Vietnamese youth “crazy” for a long time. Fashion followers, who are also fans of this male singer, have helped to rapidly increase Bitis’s sales. Thus, it can be said that KOLs will help stimulate customers’ needs and shopping behavior.
Using Images for Communication Services
In addition to the above benefits, booking KOLs also opens up great opportunities for media channels. In fact, the images of KOLs always bring high and very high interactions. Posting these images on channels such as Facebook and Websites will really create attraction, increasing the ability to reach customers.
Booking service is for any business with strong financial potential. However, to achieve the highest efficiency and optimize costs, the “golden” time to book is when:
- The business has a new product, a new campaign or a new facility about to launch
Implement a campaign to increase brand awareness, enhance the reputation of the business
The unit is in crisis and needs a new breakthrough
Popular fields for booking KOLs and Influencers are cuisine, fashion, travel, shopping, aesthetics, courses, etc. - Effective fields with PR booking packages for press and media are real estate, interior construction, household appliances, functional foods, etc.
- Booking KOLs in Food Sector
- Booking KOLs in Travel Sector
- Booking KOLs in Shopping Sector
360i is a reputable media unit, with many years of experience in the media field. With a professional team and dedication to many projects, we have been trusted by more than 200 large and small customers.
We are confident that we are a unit that meets all the factors to become a partner to deploy KOL and Influencer booking for customers.
Focus on in-depth research
Market research: To know the market trends, KOLs, influencers with large coverage, high number of fans, followers. At the same time, make sure about the good, positive image of KOLs.
Product research: To filter the list of KOLs suitable for the product, industry. Combine with corporate culture to select typical KOLs.
Customer research: To identify the right target customers, find KOLs with suitable fan and follower files.
Competitive research: To know what competitors are doing, in order to be able to advise partners on KOLs’ strategic programs, as well as long-term communication solutions.
Own a large network of KOLs
360i is an agency with a network of connections with a large number of KOLs. The KOLs system that we are affiliated with is diverse in terms of fields, ages, etc. In order to meet the diversity in the requirements of our customers.
With a team of marketers with many years of experience in the Marketing industry, understanding the market and a large network of KOLs and the press, 360i is confident that it is a unit that has all the elements to become an effective Booking service implementation partner for customers.
Marketing Knowledge
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